Casio and Doodles: A Timeless Fusion of Technology and Creativity

A Colorful Collaboration for Casio Fans.

Innovating Since 1946

Since its inception in April 1946, Casio Computer Co., Ltd. has exemplified innovation in the electronics industry. Founded by Tadao Kashio in Tokyo, Japan, Casio made a groundbreaking entry with the development of the world's first compact all-electric calculator in 1957. This innovation not only highlighted Casio's ingenuity but also paved the way for a legacy of technological advancements that would reach far beyond the realm of calculators.

Entering the Era of Timekeeping

In the 1970s, as Casio broadened its product lineup, the company ventured into the world of timekeeping, introducing its first digital watch, the Casiotron, in 1974. With its automatic calendar features, the Casiotron marked Casio's ambitious entry into the wristwatch market, emphasizing functionality, reliability, and precision.

The G-Shock Revolution

The true redefinition of the watch industry came in 1983 with the launch of the G-Shock. The G-Shock was conceived from the dream of creating an unbreakable watch. After more than 200 prototypes and extensive testing, the first model, DW-5000C, was unveiled. It boasted a shock-resistant structure capable of withstanding a 10-meter fall, 10-bar water resistance, and a 10-year battery life. The G-Shock quickly became a favorite among sports enthusiasts, military personnel, and adventurers globally, not only for its toughness but for its evolving design, incorporating a variety of materials, colors, and advanced technologies to cater to diverse tastes and needs.

Facts About G-Shock

G-Shock watches have achieved global popularity, with significant market presence in Asia, the United States, and Europe. Remarkably, in 2021, they sold 9 million watches. The G-Shock's cultural impact was further solidified in 2017 when it entered the Guinness World Records for the heaviest vehicle to drive over a watch, demonstrating its unparalleled durability.

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Doodles x G-Shock Collaboration Alert!

The eagerly anticipated Doodles x G-Shock DW-6900 watch is making waves! This collaboration features a seafoam green watch adorned with "touch grass" illustrations and a pink face displaying the Doodles logo, boasting a custom backlight graphic that enhances its uniqueness. The Doodles x G-SHOCK watch, designed by @burnttoast, carries a poignant message of connecting with nature and appreciating life's simple joys.

Launch Details & Special Editions

This collaboration begins with a Tokyo in-store release, followed by an exclusive online launch. Additionally, a limited edition alien capsule collection will be available, including an array of themed merchandise. Each G-SHOCK box, priced at $169, includes one Doodle-exclusive G-SHOCK watch and one digital collectible, offering a unique treat for OG Doodle holders and fans.

Casio's Continuing Legacy

As Casio continues to innovate and expand its G-Shock line, the brand remains a symbol of resilience, innovation, and excellence. From its humble beginnings to becoming a global leader in the watch industry, Casio's journey is a testament to the enduring power of vision, innovation, and the relentless pursuit of creating life-enhancing products.

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The Doodles NFT Project

If you want to learn more about the collection, the NFT NOW guide provides an in-depth overview of the Doodles NFT project. It highlights its origins, unique characteristics, community-building efforts, and future directions.

https://nftnow.com/guides/doodles-guide/